Why subscribe?

The Impression is your weekly media primer - all the news, views, and signals you need to stay updated on the sprawling business of media, entertainment, and content. That is a wide range of subjects - from traditional and new media platforms, content, its creators, and those who stream it, brands and advertisers, and technology that’s changing this ecosystem. This newsletter focuses on India, but with relevant global context. You’ll get a mix of original reporting and deep analysis every Wednesday at 3pm India time.

About the writer

Soumya Gupta is a media & entertainment reporter based in Mumbai. She started out as a consumer and retail reporter in 2014, and then moved to reporting on media, advertising, and entertainment as well. She has written for The CapTable (at YourStory), Economic Times, Livemint, and Fortune India. She started off at Bloomberg’s global print news internship program.

The Impression is published by The Core, a startup founded by financial journalist and media entrepreneur Govindraj Ethiraj with a distinct focus on India’s traditional economy as well as mature businesses, including the listed universe. Our flagship product is The Core.in, a website for in-depth stories on Indian businesses and industry trends. The other one is The Signal, a curated daily newsletter on global business and tech. We also have an originally-reported weekend long read, The Intersection and a weekly newsletter on the business of sports and gaming, The Playbook.

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Cut through the noise to get all the signals that matter in the business of content in India - from entertainment companies to social media platforms, content we love and the people creating them.


I write on the business of media and entertainment in India. I also report on consumer and retail companies.
The Signal is a daily, curated newsletter that helps understand the latest developments — both India and global — in technology, business, finance, economy, and policy.