Sebi lights a finfluencer fire
After markets regulator Sebi fined top finfluencer PR Sundar, others are running for cover. But not much has changed. Also in today’s edition: how filmmakers use meaningless metrics and off-brand awards to stand out from the crowd.
Soumya Gupta /
How to sell films in 2023
The pandemic boom of direct-to-OTT films is over. But cinemas are also struggling. What must film producers do to make money in this complicated new reality?
Soumya Gupta /
PVR-INOX: Tag team for broke Bollywood
India’s biggest multiplex chains have joined hands to salvage their businesses post-pandemic. But even together, they’re facing one of their biggest tests yet.
Soumya Gupta /
Entertain me, but for free
Indian consumers are increasingly consuming content, but they don’t want to pay for it. What are the cascading effects of this behaviour?
Soumya Gupta /
Twitter’s news overtures
Why is Twitter now offering social media monetisation to news publishers? Also: packaged food brands struggle to deal with social media accusations.
Soumya Gupta /
Snapchat’s India Story
Snapchat claims to have doubled its Indian user base in a year. What should it do next to succeed here?
Soumya Gupta /
Short video's musical tryst
Are music licences weighing it down?
Soumya Gupta /
Regional OTTs & ‘Finfluencers’
Fight to survive
Soumya Gupta /
OTT Bundles: What’s in it for me?
The future is cable-like
Soumya Gupta /
The Impression is here!
We’re launching our second vertical spinoff product that will delve into the business of content
Venkat Ananth /