It's great to see movie theaters experimenting with different types of programming.
While the election results are best experienced in community viewing (I have enjoyed it with office colleagues), as rightly pointed out in this article, a movie theater isn't the right choice because you sit in a row and can't talk to others. Also, movie theaters are best for immersive experiences, whereas we often switch channels and check social media while watching results.
An open-air theater or an open venue with multiple projectors showing different channels would be a great experience. That way, we can move around, talk to others, watch other people's expressions, and check social media.
This year, PVR Inox in association with Aajtak had live streamed the Republic Day Parade. I wonder how was the response and who were the audience - kids accompanied by their parents?
I feel, ISRO events can also be live streamed by theatres. The atmosphere will be charged with whistles and claps, and children will love to witness that on a large screen.
ISRO events or some such launches are probably a much better idea. MovieMax did run Ayodhya Temple inauguration coverage in their screens this January, but their management did not offer any data on how that screening did.
But for a lot of these other events that aren't meant to be immersive but more community, the big screen in a dark theatre is probably not the right format. I don't know if we will see more news tie-ups with cinema chains. As it is, most are re-releasing old films instead. Nostalgia drives audiences to the theatres much more effectively.
Thanks for reading and commenting Aadeesh (as always!)
I'm really curious about PVR Inox's Republic Day Parade viewership numbers. As a child, I would have loved to watch the Republic Day Parade on a big screen, maybe as part of a school mini-trip. Movie theaters could consider B2B tie-ups with schools for such events, including ISRO launches.
I completely agree that certain events are better suited for community viewing rather than an immersive large-screen experience.
I hope Netflix and Amazon Prime someday organize screenings of "Our Planet" and "Planet Earth" in theaters. That would be a mind-blowing experience.
As far as I know, PVR-Inox hasn't publicly disclosed the viewership data of any non-movie screenings. Will be something to dig into. I remember school trips to very early IMAX/dome screens in a Science City for nature and outer space documentaries -- certainly something theatres could consider doing!
Another interesting article!
It's great to see movie theaters experimenting with different types of programming.
While the election results are best experienced in community viewing (I have enjoyed it with office colleagues), as rightly pointed out in this article, a movie theater isn't the right choice because you sit in a row and can't talk to others. Also, movie theaters are best for immersive experiences, whereas we often switch channels and check social media while watching results.
An open-air theater or an open venue with multiple projectors showing different channels would be a great experience. That way, we can move around, talk to others, watch other people's expressions, and check social media.
This year, PVR Inox in association with Aajtak had live streamed the Republic Day Parade. I wonder how was the response and who were the audience - kids accompanied by their parents?
I feel, ISRO events can also be live streamed by theatres. The atmosphere will be charged with whistles and claps, and children will love to witness that on a large screen.
ISRO events or some such launches are probably a much better idea. MovieMax did run Ayodhya Temple inauguration coverage in their screens this January, but their management did not offer any data on how that screening did.
But for a lot of these other events that aren't meant to be immersive but more community, the big screen in a dark theatre is probably not the right format. I don't know if we will see more news tie-ups with cinema chains. As it is, most are re-releasing old films instead. Nostalgia drives audiences to the theatres much more effectively.
Thanks for reading and commenting Aadeesh (as always!)
You're welcome.
I'm really curious about PVR Inox's Republic Day Parade viewership numbers. As a child, I would have loved to watch the Republic Day Parade on a big screen, maybe as part of a school mini-trip. Movie theaters could consider B2B tie-ups with schools for such events, including ISRO launches.
I completely agree that certain events are better suited for community viewing rather than an immersive large-screen experience.
I hope Netflix and Amazon Prime someday organize screenings of "Our Planet" and "Planet Earth" in theaters. That would be a mind-blowing experience.
As far as I know, PVR-Inox hasn't publicly disclosed the viewership data of any non-movie screenings. Will be something to dig into. I remember school trips to very early IMAX/dome screens in a Science City for nature and outer space documentaries -- certainly something theatres could consider doing!