The Impression By The Signal

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Is the Google-Meta ad duopoly over?
E-commerce ads are gaining in on Google and Meta’s dominance over Indian digital advertising. Can they stave off competition?
 • 
Soumya Gupta
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For Creators, Money is X-Rated
The pandemic-era boom in India’s ‘creator economy’ is gone. Some startups are making early profits, but their success (and rivals' struggles) bare an…
 • 
Soumya Gupta
Old Tech, New Bottle
For years, Snap Inc. has lagged its Big Tech peers in India’s digital ads industry. Now, it’s hoping to woo local brands with a relatively old-school…
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Soumya Gupta
2
Kangana’s Got A Point
It rained cash this September quarter and the theatres rolled in money. It may have been a one-time extravaganza.
 • 
Soumya Gupta
Humans vs. People (of Copyright)
What’s common between a sappy stories page and a Delhi University photocopier? Creativity, and who can profit from it.
 • 
Soumya Gupta
Keep an ‘AI’ on the news 👁️👁️
Good afternoon! Welcome to The Impression, your weekly primer on the business of media, entertainment, and content. If someone shared this newsletter…
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Soumya Gupta
Pocket Change
It’s been 10 years since Pocket Aces rose to popularity, then morphed from a YouTube multi-channel network to an independent streaming content studio…
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Soumya Gupta
Cold Case = Hot Entertainment
We enjoyed CID reruns and Savdhaan India specials. Now, OTT platforms want to hook us up with hardcore true crime documentaries. Will enough Indians…
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Soumya Gupta
Koo’s search for ‘Bharat’
India’s answer to Twitter is now struggling for funds. Does India need homemade social media platforms?
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Soumya Gupta
IMAX’s Indian Odyssey
It’s been 20 years since the first IMAX screen opened in India, and 10 years since the first Indian IMAX film was released. Is there a market for the…
 • 
Soumya Gupta
The Impression By The Signal
The Impression By The Signal
Cut through the noise to get all the signals that matter in the business of content in India - from entertainment companies to social media platforms, content we love and the people creating them.
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